Invisible Web Search Engine

EFF Analyzes Hijacking of Search Traffic

LOS ANGELES — Adult website owners that were quick to blame Google’s “Panda” update for a substantial decline in organic search traffic may have another culprit to cite.

The Electronic Frontier Foundation (EFF) has issued a technical analysis of recent reports that U.S. search traffic is being surreptitiously redirected in an effort to monetize users’ searches.

“Earlier this year, two research papers reported the observation of strange phenomena in the Domain Name System (DNS) at several U.S. ISPs,” states the EFF analysis."On networks of these ISPs, traffic or all the major search engines, including Bing, Yahoo and (sometimes) to Google, mysterious power of attorney is directed to third parties."

This knowledge base has expanded from yesterday in New Scientist, which illustrates how site traffic is redirected into hiding by a company called Paxfire - a phenomenon that the position EFF explains in more detail.

According to the EFF, there are a dozen or so major users of the Paxfire system, including Cavalier, Cogent, Frontier, Fuse, DirecPC, RCN, and Wide Open West, with Charter having previously used Paxfire (a practice which it has apparently discontinued), that “deliberately and with no visible indication route thousands of users’ entire web search traffic via Paxfire’s web proxies.”

“ICSI Networking’s investigation has revealed that Paxfire’s HTTP proxies selectively siphon search requests out of the proxied traffic flows and redirect them through one or more affiliate marketing programs, presumably resulting in commission payments to Paxfire and the ISPs involved,” states the EFF. “The affiliate programs involved include Commission Junction, the Google Affiliate Network, LinkShare, and Ask.com.”

The issue isn’t just about traffic, but about trust.

“Users generally assume that the site’s name is identical to the site itself and essentially trust the site’s authenticity if it looks as usual and the browser does not pop up phishing warnings or other signs of trouble,” EFF adds. “Paxfire’s misdirection of search traffic undermines this trust.”

Paxfire rewrites DNS errors, sending surfers to its own search pages laden with advertisements, sharing the ad-related revenues with the ISPs. It can also easily avoid the “error” requirement, sending all search traffic to a small number of proxies.

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